Construction Marketing For Construction Leads
Construction marketing can be tricky for most business owners in the contracting industry.
It doesn’t have to be that way.
I see the confusion all the time when it comes to getting new leads for construction businesses.
Most rely on word of mouth and referrals, but what happens when those stop working?
Getting work comes to a halt when you only use these methods.
Social Media Advertising can be hit or miss because you’re putting your services in front of people that are on the platform to talk to friends and family.
They may be on these platforms to look at cute baby pictures or cat memes.
Your ads are just a disruption of their day.
Have you had this experience?
You might ask “what’s better than advertising on Social Media” such as Facebook, LinkedIn, or Instagram?
The answer is getting your potential leads to come to you.
It’s critical to own the number one spot on Google for “general contractor” or “bathroom remodeling” so people will come to you, instead of you seeking them out.
SEO (search engine optimization) is the best way to advertise a construction business.
Our Construction Marketing Company Can Help
It all starts with what you are trying to achieve. Are you looking for short-term gains for your company?
You can accomplish this with Social Media Ads and will spend a ton of money with little ROI.
PPC or Pay Per Click (Google Adwords or Bing Ads) can help you in the short-term.
Imagine that you just moved into a new city and needed a new roof or want to remodel an area of your home.
You don’t know anyone in town.
What do you do?
Nine times out of ten you will perform a Google search for services in your area.
Google search is location based.
If you’re in Denver and you search for a roofer, the results will be localized and will be completely different than the same search in San Francisco.
Placing your business at the top of Google in your local area will bring you leads on a regular basis.
Plus, you don’t have to pay for the clicks unlike PPC or Social Media Advertising.
Construction Advertising For Contractors
Search Engine Optimization (SEO) is, by far, the best advertising for contractors in the construction industry.
Every section can benefit from SEO.
Plumbers, roofers, HVAC, concrete, painting, electricians, and pool construction contractors get the best leads when they optimize their website to get found on top of the first page of Google in their local area.
Is it possible to get state and national rankings?
Yes, it can be accomplished, but SEO takes time to get results.
No one can get instant rankings except when optimizing your GMB listing.
Google My Business is a service for local businesses to get seen in the maps and what is known as the “snack pack.”
Just search for a plumber or a painter in your local area right now.
Do you see the snack pack?
IT LOOKS LIKE THIS:
The top entry is a PPC advertisement by HomeAdvisor.
They’re paying $8.00 per click!
The three listings below the ad are the Google Snack Pack.
They aren’t paying every time someone clicks.
You can get there by optimizing your Google My Business page for your local area.
Get More Construction Sales
Every construction contractor business is looking for more leads and sales.
You could take the time and learn SEO, how to build a site that is SEO optimized, and how to optimize your GMB listing.
Or, you can let us do it for you.
If you want it done correctly, all you have to do is fill out the discovery form by clicking the help button below: (Be sure to read the qualifications below)
SEO is a long-term investment that will grow your brand and authority over time.
Some people believe you can expect leads right away. DO NOT click the button if this is you.
If you expect to get ranked by the next day, DO NOT click the button.
We only help owners that plan on growing their construction contracting business for the long-term.
Is this you? Click the button if so.